Stuart/Grey wins Real/Med account

Article Abstract:

Stuart/Grey, Frederick, MD has received a contract from RealMed of Indianapolis, IN, to introduce a new healthcare communications system that will be dependent on the Internet. RealMed's system will permit physicians to use their patients' insurance cards to tap into their respective medical histories and insurance coverage via a secure network. Around 12,000 to 15,000 physicians in Indiana are being eyed to participate in the new program. Stuart/Grey will supply a reply gadget and a letter from a physician to these medical practitioners via a direct mail campaign to be started in September 1998.

Use of services, New orders received, Company Planning/Goals, New Products/Services, Marketing/Advertising Methods, Direct Health and Medical Insurance Carriers, Advertising Activity, Geographic, Direct Mail Advertising, Direct Mail Advertising Svcs, Account Activity, Product Test Marketing, Health Plan Administration, Health insurance industry, RealMed, Stuart/Grey, Frederick, MD

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OgilvyOne handles its own campaign to attract workers

Article Abstract:

OgilvyOne Worldwide, the New York-based advertising agency, has launched an outdoor mass-targeted marketing campaign to recruit more creative talent. The campaign plastered posters around Manhattan where several of the agency's competitors are located. The poster depicts a stark image of a man holding his head and features the tag line, "Use it wisely." A fineprint below says, "Resumes to: ogilvyone.com." The additional staff is needed to handle work for existing clients such as Ford and IBM and for new clients such as Bertelsmann Online.

Labor force information, Marketing procedures, Advertising Agencies, Campaign Launched, Agency Personnel, OgilvyOne Worldwide

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