IVR message lights up Brown & Williamson hotline

Article Abstract:

Brown and Williamson Tobacco Corp of Louisville, KY, has launched an innovative interactive-voice-response message which can be accessed by dialing the company's hotline at 1-800-LSTRIKE. The recorded message starts with a humorous company statement while mood music is playing on the background, and the proceeds with the standard customer service options. The company said that call volume shot up from 300-400 calls daily to 1,000 calls.

Marketing procedures, Cigarettes, Cigarette Manufacturing, Brown and Williamson Tobacco Corp.

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USATalks' campaign promotes low-cost intranet phone service

Article Abstract:

USATalks.com of La Jolla, CA, says its Intranet-based telephone service is cheaper than traditional telephone service and is more reliable than Internet-based services. The service has already been launched in 200 US cities and is expected to be available in 300 to 350 cities by Oct 1999. The company is using inbound and outbound telemarketing to promote the service.

Services introduction, Other Telecommunications, Other Telecom Services, USATalks.com

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