Julius rides to the rescue of another iconic brand

Article Abstract:

British investor Stephen JuliusEs Stellican Ltd., a boating company, has acquired the trademark and related intellectual property of Indian Motorcycle, an American vintage company that has filed for bankruptcy. StellicanEs previous acquisition and restarting of Chris-Craft boats after the bankruptcy of another American vintage company Outboard Marine Corp. is discussed.

United States, Financial management, Motorcycles, bicycles, and parts, Company investment, Investments, Investors, Motorcycle industry, Julius, Stephen, Indian Motorcycle Corp.

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West Marine begins BoatU.S. name phaseout

Article Abstract:

California based West Marine acquired BoatU.S. in 2003. It is only now that the company is planning to phaseout BoatU.S.'s name. Peter Harris, chief executive officer of the company, is of the opinion that customers are able to recognize West Marine as a brand now.

California, Organizational nomenclature, Names, BoatU.S., West Marine Corp.

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