Kaplan exiting list business - sources

Article Abstract:

Unidentified sources during the week of Aug 21, 2000, reported that Stamford, CT-based mailing list services provider Kaplan Agency Inc plans to permanently leave the list brokerage and management market after 24 years in the business. These same sources said that the company began the process in May 2000. The agency reportedly expects to shut down completely by Dec 31, 2000, although calls by DM News publication to Kaplan to confirm the rumors were not returned.

Organizational history, Connecticut, Direct Mail List Rental

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Latin economies offer mixed bag

Article Abstract:

American direct marketers planning to enter the Latin American markets will find a very mixed bag of economies. South America's largest nation, Brazil, presents the greatest potential. It is getting high marks from the International Monetary Fund for a policy of restraint in monetary and fiscal policy that brought an economic turnaround. Mexico is in an euphoric state following Vincente Fox's victory in the presidential elections.

Latin America, Direct Marketing Services

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