L90 buys Novus' list management division

Article Abstract:

L90 Inc, based in Los Angeles, CA, has acquired Valhalla, NY-based Novus Marketing Inc's Novus List Marketing LLC division according to an announcement by L90 in May 2001. The purchase of Novus' list management services will enable L90 to provide both online and offline direct marketing services, such as list management, list rental fulfillment and house file modeling. Online marketing and advertising firm L90, which represents over 500 Web sites, intends to offer expanded offline services to its offline clients.

Asset sales & divestitures, Acquisitions & mergers, Direct Mail List Rental, Novus List Marketing L.L.C.

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New Zealand DMA adds Internet provisions to code

Article Abstract:

The New Zealand Direct Marketing Assn (DMA) has announced in Apr 2001 that it has revised its code of practice to include several Internet marketing- related provisions. The revised code of practice includes anti-spam measures as well as guidelines for disclosing data gathered online and compliance with privacy principles. The new code is applicable to all members of the country's DMA.

New Zealand, Direct Marketing Services, Direct marketing

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MAPS, Harris settle spam dispute

Article Abstract:

Mail Abuse Prevention System LLC and Harris Interactive reach a settlement in their battle over unsolicited email.

New Electronic Marketing, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Computer Services NEC, Computer Systems Design and Related Services, Computer related services, not elsewhere classified, Information technology services, Harris Interactive Inc., Mail Abuse Prevention System

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