Large databases bring large responsibility

Article Abstract:

In the wake of the recent spate of consumer data breaches, there is utmost need for direct marketing and data collection companies, having massive databases, to take adequate measures to safeguard sensitive data. Enacting legislation for identity theft would force companies to notify consumers in case of data breach, and give greater control to consumers.

On-Line Information Services, Database Vendors, Information retrieval services, Database industry, Control, Identity theft

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To store or not to store?

Article Abstract:

Increased focus of legislators on consumer information with relation to search engines is presented. Necessity of consumer information in direct marketing chain is also presented.

Consumer Education, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Text search and retrieval software

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