Latin America leads in pan-regional advertising

Article Abstract:

Internet companies in Latin America have outpaced their counterparts in the US and Europe in terms of pan-regional advertising. One reason for this it Latin America's history of pan-regional advertising in traditional media that serves as a basis for deploying pan-regional advertising on the Internet. Another factor is the rapid rate of growth of Internet users in the region. The number of Internet users in Latin America is forecasted to swell from 8.7 million in 1999 to 47.5 million in 2003.

Market information - general

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Internet heats up Latin American markets

Article Abstract:

Online companies in Latin America are still very active despite the beating of high technology stocks on global markets. In Chile, there were 35 mergers and acquisitions of Web portals since the start of 1999. In Mexico, several companies launched their own Web sites to support their e- commerce activities. The most notable move in the Latin American Web market is the plan by online investment company InvestShop to spend $100 million for the expansion of its business in the region.

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Energy e-marketplace to go across Latin America

Article Abstract:

Ienex.com, an e-marketplace for Brazil's fuel and power industry, plans to expand to other Latin American countries. After launching a beta version of the Web site in Portugese in Apr 2000, English and Spanish versions are the next to be launched on Nov 15. The site is expected to be fully implemented by the end of the year and will be supported by a marketing campaign starting in October. The company expects to be profitable by the second quarter of 2001.

Strategy & planning, Videotex & Teletext Svcs NEC, Online information services

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