Advocacy is just part of building loyalty
Article Abstract:
The process of using advocacy advertising as a customer loyalty development method is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Management dynamics, Management, Usage, Customer loyalty, Company business management, Advocacy advertising
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Print on demand: a magician or monster?
Article Abstract:
The advantages of the print on demand tool (POD) in digital printing are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Product information, Commercial printing, not elsewhere classified, Commercial Electronic Printing, Digital Printing, Electronics in printing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Subjects list: United States
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