Program builds gambling hotline into cash machines

Article Abstract:

Global Cash Access of Sunnyvale, CA, has launched a program that would help problem gamblers. Gamblers who are accessing money from Global Cash Access Machines are connected to gambling hotlines by saying the word "think" into a handset on the cash access machines. The program was developed by the company through a partnership with the National Council of Problem Gambling. Global Cash is the largest provider of cash access services to the gaming industry.

Other Financial Vehicles, Services information, Financial Services NEC, Financial services, Global Cash Accesss

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Measure prescription fills to gauge success of DTC campaigns

Article Abstract:

Pharmaceutical marketers are spending more than $ billion on direct-to-consumer (DTC) advertising, but measuring the success of such advertising can be tricky. Many companies are measuring the success of their DTC program based on the response rate to rebates or coupons or on the number of participants. However, actual usage may not correspond to response or participation. Marketers are thus advised to use actual consumer fills to measure success.

Pharmaceutical Preparation Manufacturing, Advertising, Pharmaceutical Preparations

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Lion Brand builds pattern of success with digital POD

Article Abstract:

A case study of knitwear company Lion Brand Yarn Co. is presented.

APPAREL AND OTHER TEXTILE PRODUCTS, Case studies, Clothing industry, Company Profile

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