Modeling spurs conversions for O2

Article Abstract:

Mobile communication firm O2 is using data mining for understanding customer behavior patterns. The firm will be enhancing its products and services basing on this data.

United Kingdom, Radiotelephone communications, Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, Consumer Behavior, Analysis, Usage, Cellular telephone services industry, Cellular telephone services, Wireless telecommunications service, Consumer behaviour, Data warehousing/data mining, Data mining, O2 Ltd.

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Crawl, walk, run with optimized data

Article Abstract:

Optimize data guidance system, to zero in on the most sought after consumers to get positive results, for marketing professionals, is presented.

United States, Management dynamics, Marketing Personnel, Management, Customer satisfaction, Company business management

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