Ensuring customer data quality on the Web

Article Abstract:

Preventing inaccurate and incomplete customer information from entering databases is one of the most biggest problems faced by business enterprises. Customers make data-entry mistakes roughly 40% of the time in Internet World Wide Web site ordering systems either becuase of keying errors, misinterpretation of questions or a failure to enter correct information such as apartment numbers. Companies must effectively address customer data quality issues because the key to successful electronic commerce lies in package delivery and customer service.

Strategy & planning, Marketing Management

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Transform endless amounts of data into actionable intelligence

Article Abstract:

The application of genetic algorithm technology to predictive modeling technique in addressing the challenges relating to the analysis of demographic, census and transaction data in understanding customer behavior is examined.

Consumer Behavior, Analysis, Usage, Genetic algorithms, Consumer behaviour

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Seuss gives lesson in customer data

Article Abstract:

Strategies to be followed in winning customers are offered by Seuss.

Methods, Customer relationship management

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