Let the model do the work for you

Article Abstract:

A successful implementation of any database marketing strategy is based on a combined use of data and modeling in unexpected ways. This improves mailing results and profitability. A properly structured model is effective when combined with a good idea and the right database resources.

Management dynamics, Methods, Management, Company business management, Database marketing

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Stanton Direct asks marketers to pay their own weight

Article Abstract:

The decision of Stanton Direct Marketing Inc. to ask marketers to pay for the extra weight of direct mail packages, owing to the upcoming postal rates, is discussed.

United States, Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Commodity & service prices, Services information, Advertising, Public Mail & Express Services, Postal Services, Postal Service, U.S. Postal Service, Material Handling Equipment Manufacturing, Construction and Related Machinery, Mail Delivery Systems, Postal Service & Subsidies, Economic aspects, Services, Prices and rates, Marketing industry, Marketing executives, Company pricing policy

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