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Construction and materials industries

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Privacy: the next big opportunity for marketers

Article Abstract:

The increasing identity theft crimes in marketing firms are discussed. Several data companies in the United States are found to be handing over consumer details to criminals.

Author: Meisner, Chet
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Industry forecasts, Identity theft

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5 ways to waste money with PPC

Article Abstract:

The mistakes done by firms during using pay-per-click advertising are presented. The solutions to avoid these mistakes are also provided.

Author: Grant, John
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Management dynamics, Management, Internet/Web advertising, Internet advertising, Company business management

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Subjects list: United States, Marketing industry
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