E-commerce firms have low open rates, study finds

Article Abstract:

Online retailers have 17.2 e-mails opening, which is the lowest in the industry, where as healthcare and manufacturing sectors have topped the charts. Opening rates are below for e-retailers because of low transactions in business-to-consumer relations in United States.

Sales & consumption, Retail Trade, Market share, Retail industry, Company market share, User statistics

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Marketers ready to test certifiedEmail

Article Abstract:

Companies like PetCo and KeyBank are agreeable to test CertifiedEmail, an email accredition technology developed by Goodmail Systems. CertifiedEmail will help distinguish authentic mails from fraudulent, spam communication.

General services, Product information, Advertising, Safety and security measures, Testing, Technology application, Marketing industry

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Mazda's dynamic content drives dynamic rates

Article Abstract:

Details of Mazda's email content strategy that uses personalization, to increase open and click-through rates, are presented.

Usage, Economic aspects, Advertising, Advertising effectiveness, Personalization technology, Web site personalization, AutoAlliance International Inc.

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