Lillian Vernon looks for Japan Partner

Article Abstract:

Lillian Vernon has decided to freeze its operations in Japan due to the economic and currency crisis in the region. The firm is also seeking a retail or DM company in Japan as a partner to fully penetrate the market. Lillian Vernon states that Japanese market has potentials and a great market for a lot of direct marketing before its economy went sour. In 1996, the firm tested the market by dropping 40,000 packages, which included three single catalogs and one combination of all three. The positive response of the initial test prompted the firm to initiate another test in 1997, dorpping 50,000 copies of its "Favorites" catalog, a compilation of Lillian Vernon's best-selling products.

Japan, Company Planning/Goals, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Parent-to-subsidiary activities, Targets & Markets, Mail order business, Lillian Vernon Corp., Article

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Belgian home shopping channel overcomes obstacles

Article Abstract:

LTA, the only shopping channel based in Belgium, operates amid legal impediments involving the validity of a shopping channel in other languanges in Belgium. The shopping channel, which sells products that are mostly imported from the US, broadcasts 24 hours to the French-speaking viewers in Belgium. In the near future, LTA also intends to extend its live programming from two-plus hours to six hours.

Television Broadcasting, Belgium, TV Networks

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