Hanna Andersson picks UK over Germany as Europe entry

Article Abstract:

Hanna Andersson has selected the United Kingdom over Germany for its forthcoming foreign expansion following a successful venture in Japan. A deciding factor had been the simplicity of the language. The cataloger had gone through a lot with the Japanese transaltion of its books and did not want to go through with it for now. The company has contracted British DM firm, Sterling Marketing, to help with its UK venture. Sterling Marketing is presently examining lists, call centers and other DM framework that Hanna Andersson will need.

United Kingdom, Company Planning/Goals, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Parent-to-subsidiary activities, Mail order business, Hanna Andersson Corp., Article

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Firm helps US Web merchants enter Japan

Article Abstract:

Interserve was founded by Japanese businessman Akira Honda and his American friend Rex Berry to help US online retailers penetrate the Japanese market. The company will provide all customer support and backend services such logistics, call center support, local marketing and sales promotion. The partners say the company will benefit from their experience setting up a Japanese convenience store online, chaosmart.com.

Japan, Strategy & planning, Video Retailing Service, All Other Information Services, Home shopping

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