Yummi promotion sends girls online, to stores

Article Abstract:

MGA Entertainment creates Soda Pop Girls dolls as well as Bratz and Rescue Pets toys to engage young consumers through their interactive Website, Yummi-Land.com.

Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Targets & Markets, Toy industry, Dolls, Children as consumers, Child consumers, Target marketing, MGA Entertainment

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E-mail marketing

Article Abstract:

Developing email delivery and click-through rates has accelerated hip-hop women's wear label Baby Phat's online sales.

APPAREL AND OTHER TEXTILE PRODUCTS, Women's Apparel, Women's and Girls' Cut and Sew Apparel Manufacturing, Usage, Marketing, Clothing industry, Women's clothing, Company marketing practices, Email marketing, Baby Phat

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