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Construction and materials industries

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Group protests Victoria's secret launch

Article Abstract:

Forest Ethics, an environmental group in The United States, showed its protest to Victoria Secret's promotional tours by its activists going to the store wearing lingerie, carrying chainsaws and holding a banner "Victoria's secret: their catalogs destroy endangered forests". The group accuses that Victoria stores do not use recycled paper for the catalogs, which are mailed to nearly one million customers daily.

Author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, APPAREL AND ACCESSORY STORES, Usage, Environmental aspects, Demonstrations and protests, Clothing stores, Environmentalists, Environmental activists, Limited Brands Inc. Victoria's Secret Stores Div., Catalog printing

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Printer, paper company artist rock together for a cause

Article Abstract:

Recycled paper manufacturer Domtar, is using the services of pop artist Gary Burden to promote its environmental friendly recycled paper to the marketers. Complete details in this context are discussed.

Author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Paperboard Containers, Paperboard Container Manufacturing, Advertising, Paperboard mills, Paperboard, Advertising Activity, Paperboard Containers and Boxes, Paper products industry, Advertising campaigns, Pop singers, Burden, Gary, Domtar Corp.

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Midwestern printer targets direct marketing for growth

Article Abstract:

Regional printer Metzgers Printing and Mailing endeavors to gain more direct marketers by adopting 6-color printing press and a Web-to-print solution from Pageflex Storefront.

Author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Prepackaged software, Printing & Publishing, Commercial Printing, Computer software industry, Software industry, Printing industry, Commercial printing industry, PageFlex Inc.

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Subjects list: United States, Marketing, Company marketing practices, Recycled paper, Contracts, Contract agreement
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