Mag gets fat on ad, reader growth

Article Abstract:

The food and fitness magazine Cooking Light achieved new highs in advertising and subscriptions this year. Ad revenue was 18 % higher at $112 million and readership climbed 10,8% to 11.4 million. The magazine is aimed at women in their 40s with incomes of $70,000, who like to eat well and live healthy. Cooking Light focuses on direct mail five times a year using control package with variable pricing, while other channels like Internet pull in 100,000 subscriptions annually.

Sales, profits & dividends, Company sales and earnings, Company earnings/profit, Cooking Light (Periodical)

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Ex-CEO Rips Digitrends Chairman's Allegations

Article Abstract:

Former employees at Laguna Nigel, Calif.-based Digitrends, the defunct online marketing magazine, are engaged in a bitter dispute over the company's database. Andrew Batkin, the former chief executive officer at Digitrends, has said that former employees may be using the database to launch new business operations.

Organizational history, Company Personnel, Periodical publishing, Digitrends

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AAA affiliate starts custom publication

Article Abstract:

The Auto Club Group, an AAA affiliate, has started a bimonthly group called AAA Living. The various issues regarding marketing, content and its size and shape are discussed in detail.

Services introduction, New Products/Services, INSURANCE CARRIERS, Insurance industry, Company service introduction, Service introduction, Auto Club Group Insurance Co.

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