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Construction and materials industries

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Publishers read opportunity in the affluent market

Article Abstract:

The rapid growth in the affluent market, a key segment of magazine publishing is discussed.

Author: Hagood, Trish
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Marketing procedures, Targets & Markets, Growth, Company growth, Target marketing, Affluent consumers

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Publications: smaller, but smarter?

Article Abstract:

Increasing market share of smaller publication firms is discussed.

Author: Giles, Jane
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Sales & consumption, Market share, Small Business, Company market share, Market size, SOHO

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Subjects list: Publishing industry, United States
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