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Construction and materials industries

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Article Abstract:

The application of technology to business-to-business marketing, for building a marketing technology infrastructure, and suggestions for marketers to introduce successful technology solutions, are presented.

Author: Leopard, Sherri
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Advertising and Related Services, Industrial Advertising, Technology application, Business-to-business advertising, Business to business advertising

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Listing reasons for Fast Forward 2006

Article Abstract:

Proposed events of Direct Marketing Association's new Fast Forward 2006 List Vision show are discussed.

Author: Mickey
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Marketing procedures, Marketing industry, Direct Marketing Association, Trade shows

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