Mailers fear new Standard category

Article Abstract:

The impact on companies involved in direct marketing through postal services due to increase in mailing costs is discussed. The rise in the mailing costs is as per a standard put forward by United States Postal Service.

Government domestic functions, Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Commodity & service prices, Public Mail & Express Services, Postal Services, Postal Service, US Postal Service, Direct Mail Advertising, Direct Mail Advertising Svcs, U.S. Postal Service, Material Handling Equipment Manufacturing, Construction and Related Machinery, Direct Mail Marketing, Direct mail advertising services, Mail Delivery Systems, Postal Service & Subsidies, Economic aspects, Prices and rates, Transportation policy, United States. Postal Service, Direct-mail advertising, Company pricing policy

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Online ads effective for all ages

Article Abstract:

Display and online video advertisements are effective in reaching all age groups. Online capacity to reach all the age groups is analyzed.

Demographic aspects, Internet/Web advertising, Internet advertising

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Second-class status for a first-class channel

Article Abstract:

The usage of e-mail as a direct marketing tool is analyzed. The reluctance of many companies towards e-mail marketing is also presented.

Email marketing

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