Marketers give quick branding lesson at fast forward

Article Abstract:

Market experts participating in Direct Marketing Association's Fast Forward conference have outlined the importance of branding in modern marketing scenario. Details of this conference are discussed.

Management dynamics, Management, Conferences, meetings and seminars, Company business management, Direct Marketing Association, Brand image

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Word of mouth and your business: bridge the Gorge

Article Abstract:

The need to improve the Word of Mouth Marketing Association strategy with an operational strategy is discussed.

Advertising, Marketing industry, Industry forecasts

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Bolster your marketing prowess in 2005

Article Abstract:

The four areas in marketing that companies need to focus on in 2005 are discussed.

Marketing Management, Administration of Marketing, Methods, 2005 AD

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