Marketing start-up seeks DM acquisitions

Article Abstract:

Lighthouse Holdings of Chicago, IL, has raised over $100 million and will gain access to an additional $300 million to be used to finance its acquisitions of direct, database, ethnic and other marketing communications companies that Lighthouse intends to merge into an integrated marketing services provider. The venture capital firm plans to acquire mostly private companies with annual revenues between $10 million and $40 million. The initial acquisition of Lighthouse was International Sports Marketing from Allin Communications Corp. of Pittsburgh, PA. The company had signed letters of agreement with four other companies, including one involved in direct marketing.

Company Planning/Goals, Venture Capital Companies, Miscellaneous Intermediation, Capital funds & cash flow, Lighthouse Holdings

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PCs to drop below $500 mark soon

Article Abstract:

Trigem of Korea is expected to launch the first fully configured personal computer priced at $549 at retail in November 1998, exclusive of a mail-in rebate card worth $50 that possesses the functionality of other personal computers priced twofold higher. E-Machines which is a joint venture of Korean Data Systems of Garden Grove, CA, and Trigem will be responsible for marketing of the computer. Trigem will offer upgrade services through the Internet and charge for inbound customer service calls in an effort to offset its lower profits.

Electronic Computer Manufacturing, Computers & Auxiliary Equip, Product introduction, New Products/Services, Alliances, partnerships, Geographic, Licensing/Sales Agreements, E-Machines (US), Trigem

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