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Construction and materials industries

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Matrix enhance BTB web offerings for saloons

Article Abstract:

Hair care product manufacturer Matrix, which is also a division of L'Oreal USA is using its website to help its business clients like hairstylists and saloons on hair styling tips and usage of company's products. The features of this website are discussed.

Author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Toilet preparations, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Usage, Company Web site/Web page, Technology application, Web sites (World Wide Web), Web sites, Toiletries industry, L'Oreal USA Inc., Subsidiaries, divisions and units

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Complexity hampers deliverability for BTB e-mailers

Article Abstract:

Problems faced by the business-to business e-mail marketers in the deliverability of e-mails are discussed, in the light of complications involved in the business.

Author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Email marketing

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Consistent mailing schedule produces results for BTB company

Article Abstract:

The effect of direct mail marketing for business-to-business companies is discussed. The methods to do effective direct marketing are also discussed.

Author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Direct Mail Advertising Svcs, Other Direct Selling Establishments, Direct Mail Marketing, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Direct-mail advertising

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Subjects list: Methods, United States, Business-to-business advertising, Business to business advertising, Analysis
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