MediaOne to use Prime Response's marketing software

Article Abstract:

MediaOne announced that it had selected the eMarketing automation software of Prime Response Inc to improve its relationship with customers. MediaOne will also use Prime Response's Prime Advantage campaign management software to evaluate, plan, implement and monitor one-to-one marketing campaigns. MediaOne expects Prime Advantage to improve returns on marketing investments since it provides continuous learning, improved targeting and closed loop marketing.

Facilities & equipment, MediaOne

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Epsilon tapped as MSP for Epilepsy Foundation

Article Abstract:

Epsilon has been selected by the Epilepsy Foundation to develop and implement the group's direct marketing project for private donations, according to the company in Jan 2001. The marketing solutions provider will strengthen donor relationships through personalized communications. Also, Epsilon will plan and execute a renewal program and drive and manage supporting programs, such as acquisition, subscriptions and online fundraising.

Epsilon Data Management L.L.C.

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Unstructured data crucial, but hard to manage

Article Abstract:

The usage of unstructured data for direct marketing campaigns is discussed.

Management dynamics, Direct Marketing, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Methods, Management, Usage, Company business management, Databases, Database, CD-ROM catalog, CD-ROM database

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