Medical publisher in touch with cancer patients

Article Abstract:

PRR Inc., a Melville, NY-based medical publisher that specializes in information on cancer prevention and treatment, intends to venture into the consumer magazine arena in 2000 with the debut of InTouch. InTouch is the new bi-monthly consumer publication that will target patients and families who seek reliable information on cancer. The company will send out over 500,000 business reply cards for the new magazine starting November 1998. Promotions at cancer conferences and health fairs and displays in physician offices will also be part of the publication's marketing campaign. Donations will be given for each subscription generated by cancer centers and organizations that tout InTouch in their mailings, newsletters and Web sites.

New Products/Services, Periodical Publishers, Medical Periodicals, Medical journals, Article, PRR Inc.

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BTB gift service matches buyers, wish list

Article Abstract:

Gifted Solutions of Phoenix, AZ, has released a business-to-business software that will permit online retailers to tailor their offerings to the profiles and preference of their clients. The product, which is called the Gift Services Engine, is being touted as an electronic-commerce application that is capable of promoting gift purchases for any Web site. Gifted Solutions announced that the software is already being used by 13 merchant sites.

Gifted Solutions

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Accrue uses e-mail campaign to tout Web-tracking software

Article Abstract:

Accrue Software Inc of Sunnyvale, CA, has released its Vista Web-tracking software. The software allows companies to track the visitors who peruse their Web sites, enabling them to analyze the data to create better ways to hold custmer traffic, attract users and market their products. Accrue will send digital messages to its existing customer base to offer the product, and will then launch a second round of e-mail to prospects.

E-commerce software, Accrue Software Inc.

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