Partylite shines with customers consultants
Article Abstract:
The customer communication strategies followed by Blyth Inc.'s PartLite for directly selling candles and related products are discussed. The company used e-communication and e-newsletter programs with several consultant groups.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
United States, Advertising, Advertising Activity, Electric housewares and fans, Integrated marketing communications, Housewares industry, Blyth Inc., BTH
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Central database lets scouts order, track sales better
Article Abstract:
Trail Council, Boston has introduced new centralize database concept for simplify the order delivery of Girl Scout cookies. This new concept will improve sales tracking also.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Courier Services, Security Guards and Patrol Services, Management dynamics, Goods & services distribution, Services information, Massachusetts, Bakery Products, Channels of Distribution, Cookie and Cracker Manufacturing, Cookies and crackers, Detective & armored car services, Cookies & Wafers, Cookies & Ice Cream Cones, Sandwich Cookies, Management, Delivery services, Distribution, Cookies, Company business management, Baked products industry, Baked goods industry, Databases, Company distribution practices, Database, Service enhancement, CD-ROM catalog, CD-ROM database
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Usage
Similar abstracts:
- Abstracts: NWF targets upsells with customer data. Chief Supply fires up sales with online newsletters. Agent training spurs loans for GECU
- Abstracts: NCDM focuses on the customer. The 5 steps of the motivating sequence
- Abstracts: Small DMers can profile customers, too. Pet supply merchants cuddle up to web. Broadband forces rethinking of analytics, direct mail
- Abstracts: Palmer Johnson decides to pull out of Savannah. Analysts shrug off West's first red-ink year
- Abstracts: Park reversals called 'exoneration' of PWC. Congress tells parks to speed up PWC review. PWC backers renew fight to open Biscayne park
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.