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Construction and materials industries

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NCDM focuses on the customer

Article Abstract:

The customer oriented strategies that can be used by marketing firms to enhance their performance, were discussed at the National Center for Database Marketing conference, held in Orlando from December 11-13.

Author: Campanelli, Melissa
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Business Associations, Conferences, meetings and seminars, Customer satisfaction, Commercial associations

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The 5 steps of the motivating sequence

Article Abstract:

A five-step model of the motivating sequence, for persuasive copy writing structure in direct marketing, is detailed.

Author: Bly, Robert W.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Copy writers

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Subjects list: Methods, United States, Management, Direct marketing, Company business management
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