NWF targets upsells with customer data

Article Abstract:

The United States based non profit organization National Wildlife Federation is using SMART customer system from Communication Data Services for selling its products to adult customers. An overview on this system is presented.

Methods, Technology application, Target marketing, National Wildlife Federation

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Agent training spurs loans for GECU

Article Abstract:

The Government Employee Credit Union's loan volume has increased 1billion dollars in last fiscal year. The service has retrained its 248,000 agents in marketing more loans to customers.

Commercial Banks, Sales, profits & dividends, Personnel administration, Banking industry, Training, Company sales and earnings, Company earnings/profit, Commercial agents, Government Employees Credit Union (El Paso, Texas)

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Chief Supply fires up sales with online newsletters

Article Abstract:

Usage of online newsletter as a marketing strategy by Chief Supply, North Carolina, an e-commerce enterprise, to increase sales, is presented.

Marketing procedures, Computer and Data Processing Services, Periodical Publishers, Periodicals, Newsletters, Usage, Business, Economic aspects, Marketing, Computer services industry, Information technology services industry, Company marketing practices, Business databases

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