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Construction and materials industries

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Millard Webserts target online shoppers

Article Abstract:

Peterborough based Millard Group Inc. has launched a unique e-mail marketing program called 'Websert'. This unique program is targeted towards online shoppers by post-transaction advertising concept.

Author: Wood, Cars
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Email marketing, Millard Group Inc.

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Looking for convergence in all the wrong places

Article Abstract:

The need for marketers to use interactive marketing options and powerful branding strategy to promote about their goods and services is discussed.

Author: Rowen, Larry, Warren, Dave
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Methods, Product management, Interactive marketing

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'Tis the season to make holiday plans

Article Abstract:

Need of paid search engines for marketers, to increase profits with relation to holiday and back-to school seasons, are presented.

Author: Spiegal, Matt
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Commodity & service prices, Prices and rates, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Company pricing policy, Text search and retrieval software

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Subjects list: United States, Usage, Marketing, Marketing industry, Company marketing practices
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