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Construction and materials industries

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Moms, children help design furniture

Article Abstract:

Details of Pulaski Furniture Corp's online campaign involving children and their mothers in designing Build-A-Bear Workshop Home brand of furniture are presented.

Author: Wood, Cara
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
FURNITURE AND FIXTURES, Furniture industry, Consumer preferences, Pulaski Furniture Corp., Build-A-Bear Workshop Home (Furniture kit)

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Flapper insert gives Gillette Fusion cutting edge

Article Abstract:

The successful usage of flappers in men's magazine Maxim by Procter and Gamble Co. to market its new Gillette Fusion razors is discussed.

Author: Wood, Cara
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
HEALTH SERVICES, All Other Miscellaneous Ambulatory Health Care Services, Physical Fitness Programs, PERSONAL SERVICES, Procter & Gamble Co., Personal care industry, Razors, Flappers

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Blogs, online video, mobile: the new media

Article Abstract:

The usage of internet marketing by television and movie studios to market their works is analyzed.

Author: Dilworth, Dianna, Wood, Cara
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Television Broadcasting, Forecasts, trends, outlooks, Television broadcasting stations, MOTION PICTURES, Motion Picture and Video Industries, Television broadcasting industry, Forecasts and trends, Market trend/market analysis, Motion picture industry, Movie industry

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Subjects list: United States, Usage, Marketing, Company marketing practices, Internet marketing
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