Motivation Online finds $200 offer was really not too motivating

Article Abstract:

Motivation Online, a Web-based provider of employee performance applications, failed to generate any leads with a direct mail piece accompanied by a $200 offer. The mailings were sent to 3,500 directors of sales and marketing as well as other top executives responsible for employee incentive programs. The mail piece included a 20,000-point spending spree worth $200 in exchange for registering at the company's Web site, motivationonline.com.

Human resource management software, Motivation Online

---

Direct mail cigarette sales are smoking

Article Abstract:

Discount brand-name cigarette companies are profiting from using direct mail through the Internet. They are also gaining above-average conversion rates through the use of direct mail firms such as ValPak and Money Mailer. Companies such as S and S Enterprises, is one of hundreds of firms on Indian reservations that offer cigarettes and get conversion rates as high as 3.5% through the Internet by sending 00,000 pieces of mail monthly. The high response rate is attributed to the lopsided cigarette tax situation in the US.

Cigarette Manufacturing, Cigarettes

---

Airsdirectory.com uses DM in relaunch

Article Abstract:

Recruitment training and information service provider Airsdirectory.com will implement a direct marketing campaign in Sep 2000 to promote its site relaunch. The Web site will use direct mail and online direct marketing initiatives to establish contact with recruiters and human resources managers. The site intends to send 100,000 direct mail piece in September to support the campaign.

Wired Telecommunications Carriers, Specialized Telecom Services, Airsdirectory.com

Similar abstracts:

• Abstracts: Nationwide expands Discover Alliance, tests new agent system. Instant Auto eschews traditional DM

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.