Instant Auto eschews traditional DM

Article Abstract:

Instant Auto Insurance has obtained more positive results with a distinctive direct response campaign. The auto insurer shied away from traditional direct response spots, which repeat a telephone number several times. Instead, the new campaign used more of a brand-building strategy to cut through the clutter. The company intends to spend $6 million on advertising in 2000.

Advertising, Instant Auto Insurance

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Allstate gets direct sales under way

Article Abstract:

Northbrook, IL-based Allstate Corp has implemented a new hybrid sales model that involves selling automobile insurance directly to Oregon consumers in May 2000 through its Web site. The marketing policy is part of a major restructuring program that adds direct sales channels to compete with the firm's nationwide network of 15,000 agents. The company is offering the same prices whether the customer purchases over the Internet or through an agent.

Marketing procedures, Allstate Corp.

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Nationwide expands Discover Alliance, tests new agent system

Article Abstract:

Columbus, OH-based Nationwide Insurance Cos has expanded its marketing partnership with Riverwoods, IL-based Discover Financial Services to include California and Texas. The automobile insurance firm also plans to test a new method to avoid a conflict between its sales agents and its own direct marketing efforts. The new direct marketing tool involves advertising toll-free phone numbers in various Western states where it has no sales agents. Future expansion plans include the states of Arizona, Colorado and Oregon.

Alliances, partnerships, Nationwide Insurance Cos.

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