Betty Crocker Still Looking for Younger Cooks

Article Abstract:

Minneapolis, Minn.-based General Mills Inc. is seeking to attract women ages 25 to 45 for its Betty Crocker brand. General Mills' Betty Crocker will issue a new 72-page fall cooking catalog to as many as two million homes.

Food & Kindred Products, Food Manufacturing, FOOD AND KINDRED PRODUCTS, Demographics, General Mills Inc., GIS

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Movie cataloger projects sales rise from DVDs, circulation increase

Article Abstract:

Movies Unlimited Inc. is hoping that a 25 percent circulation increase, as well as the availability of titles in DVD format for the first time and some free catalogs will increase sales of its 2002 book.

Prerecorded Tape, Compact Disc, and Record Stores, Record & prerecorded tape stores, Videotape Sales & Rental Stores, Video stores, Movies Unlimited Inc.

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Discovery boosts brand, cuts back on its prospecting

Article Abstract:

Discovery Consumer Products increased the average order size for its holiday 2001 catalogs by 10 percent over that for 2000. The company is focusing its efforts on existing customers.

All Other Publishers, Catalogs & Directories, Miscellaneous publishing, Direct Marketing, Directories, Discovery Consumer Products

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