Netscape drives traffic to portal site

Article Abstract:

Netscape Communications of Mountainview, CA, is slated to roll out a $10 million marketing campaign in July 1998 in an aim to boost membership and promote its redesigned portal site. The multi-million campaign will be supported by entertainment companies, including Warner Bros. Online, Paramount Digital Entertainment, Hollywood Online and Sony. Advertising will come in the form of banner ads, pop-up ads and direct links from the partners' sites. The recently launched Netscape Necenter portal site contains 17 content channels and new services. The company is hoping to get 500,000 new members through the compaign.

Marketing procedures, New Electronic Marketing, Software, Netscape Communications Corp., Article

---

BulletIN provide SOHO wireless access

Article Abstract:

Atlanta, GA-based BulletIN.net has launched BulletIN Personal, a slution designed for the small-office/home-office worker. The product is a PC- based software solution providing users with the ability to receive e-mail on a wireless device. The system has numerous custom scheduling, filtering and forwarding options. It also enables users to decide which e-mail messages they receive while mobile and when they will receive them.

Product introduction, BulletIN.net

---

Similar abstracts:

• Abstracts: RetailerEs response rates head north with prerecorded messages. Sprint Canada offers Flat-Rate Plan Through Multiple Media
• Abstracts: Move.com drives young movers to home-services site. TouchScape gets personal with its first campaign. Video stream ads hit WWF site
• Abstracts: Drawing them into the net. The best practice files. Learn to share
• Abstracts: Streamlined sales tax wonEt help all states, study claims. Clinton: let states decide issue
• Abstracts: Sleeves on the line. Fluid dynamics

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.