Sprint Canada offers Flat-Rate Plan Through Multiple Media

Article Abstract:

Sprint Canada is using a direct mailing and television advertisements to market a flat-rate long-distance plan to customers.

Wired Telecommunications Carriers, Long Distance Telephone Svc, Telephone communications, exc. radio, Services information, Television, Direct Marketing, Long distance telephone services, Abstract, Sprint Canada Inc.

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RetailerEs response rates head north with prerecorded messages

Article Abstract:

Northern Group Retail Ltd., a Canadian clothing retailer has launched a novel method of telemarketing. It is using prerecorded messages for marketing along with its direct mailers of loyalty program. The response of the customers has been very good due to consistency in the messages.

Marketing procedures, APPAREL AND OTHER TEXTILE PRODUCTS, Telemarketing Services, Telemarketing Bureaus, Business services, not elsewhere classified, Telemarketing, Methods, Marketing, Clothing industry, Company marketing practices, Textile and clothing industry software, Northern Group Retail Ltd.

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Sappi ads see life for print

Article Abstract:

The advertising campaign of Sappi Fine Paper North America aiming at print media advertising is presented. The advantages of print advertising over other forms of advertising are emphasized.

United States, Advertising and Related Services, Advertising Activity, Print Advertising, Advertising, Marketing industry, Sappi Fine Paper North America

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