New mailer gets ballooning response

Article Abstract:

A direct mail campaign by Partners Plus Inc., a computer network support and technical service firm targeting small and midsize companies was a successful event. The details of the bubble mailer target-marketing program, which was named Your First Priority Package, are presented.

Computer and Data Processing Services, Direct Mail Advertising, Direct Mail Advertising Svcs, Targets & Markets, Direct Mail Marketing, Direct mail advertising services, Reports, Computer services industry, Information technology services industry, Direct-mail advertising, Target marketing

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PRC backs landmark Bookspan NSA

Article Abstract:

The Postal Rate Commission has approved the US Postal Service's request for a negotiated service agreement (NSA) for customized pricing incentives with Bookspan, New York, a direct marketer of books.

Legal issues & crime, Government regulation (cont), Government regulation, Commodity & service prices, Regulation and Administration of Transportation Programs, Legal/Government Regulation, Postal Rate Commission, Laws, regulations and rules, Prices and rates, Company pricing policy, United States. Postal Rate Commission

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Bookspan enters blogosphere, RSS feeds

Article Abstract:

Bookspan has recently started its first blog, which is related to its book club America Compass. The content is available through RSS feeds.

Usage, Marketing, Technology application, Company marketing practices, Weblogs, Blogs, RSS (Content syndication)

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