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Construction and materials industries

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Nike crosses catalog finish line

Article Abstract:

Nike is planning direct mail campaign for the release of women holiday catalog. Nike intended to attract the customers with the visual catalog to increase the sales. The information regarding the catalog is presented.

Author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
United States, Marketing procedures, Footwear, Except Rubber, Targets & Markets, Rubber and plastics footwear, Nike Inc., Footwear industry, NKE, Target marketing

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Nordstrom catalogs to use recycled paper

Article Abstract:

Seattle based Nordstrom Inc. has decided to use recycled papers for its catalogs. The decision comes amid several corporations deciding to adopt eco-friendly strategies in recent times.

Author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Forecasts, trends, outlooks, Department Stores, Paper mills, Recycled Paper, Forecasts and trends, Environmental aspects, Market trend/market analysis, Nordstrom Inc., JWN

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Subjects list: United States, Usage, Catalogs, CD-ROM catalog, Catalogues
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