No Spam on red lobster's menu

Article Abstract:

The world's largest Seafood Restaurants, Red Lobster was intensifying its online marketing. It wanted to strengthen its relationship with customers and increase their level of interaction with their brand both inside and outside the restaurant environment.

Strategy & planning, Planning, Internet/Web advertising, Internet advertising, Company business planning, Customer relations, Darden Restaurants Inc. Red Lobster

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'Apprentice' builds Burger King traffic

Article Abstract:

Burger King Corp. experienced a hike in visits to its website because of the opening episode of the third season of "The Apprentice". The online marketing strategies of Burger King are discussed.

Influence, Television programs

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Burger king builds whopper of a database

Article Abstract:

The fast-food giant Burger King Corp. is one of the world's largest proprietary databases of pre-teens. The chain has almost 5 million Kids Club members.

Services information, Services

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