Mailers face obstacles in fall, list execs warn

Article Abstract:

The fall / holiday season of holiday the mailing business will have to face challenges like, rising paper costs, presidential elections, the Olympic Games and the war in Iraq. The Direct Marketing Association's List and Database Council president Linda Hunton asked the industry to plan accordingly to overcome the obstacles.

Forecasts, trends, outlooks, Executive changes & profiles, Officials and employees, Beliefs, opinions and attitudes, Direct Marketing Association, Industry forecasts, Association executives, Hunton, Linda

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Miles Kimball expands insert offerings through ALC

Article Abstract:

Multi-title cataloger Miles Kimball Co. announced the expansion of its insert media offering and the consolidation of program management at American List Counsel (ALC). The Miles Kimball catalog blow-in program offered two million inserts annually.

Evaluation, American List Counsel Inc., Catalogs, CD-ROM catalog, Catalogues, Miles Kimball Co.

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Trump becomes an apprentice in insert media

Article Abstract:

David Trump formed Trump Direct Media in July 2005, a marketing company, to use direct mailing methods, as a marketing strategy, targeting up-scale consumers. First time in January 2006, it is planning to send 1 million mails in New York City.

Email marketing

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