Mailers face some changes to stay in step with USPS

Article Abstract:

The changes that mailers can expect in 2006, especially those emerging from rates being imposed by U.S. Postal Services, are discussed. The measures that can be taken to mitigate the impact of such changes are also discussed.

Legal issues & crime, Government regulation (cont), Government regulation, Advertising, Legal/Government Regulation, Laws, regulations and rules, Forecasts and trends, Market trend/market analysis, Marketing industry, 2006 AD

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Mailers Prepare Case to Fight Rate Increase

Article Abstract:

Direct marketing companies, publishers, and trade associations are preparing to lobby against the United States Postal Service's intent to raise postal rates by about 8 percent.

Company Planning/Goals, Public affairs, Abstract

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Printers: mail's up two months after rate hike

Article Abstract:

According to mail services industry, the direct mail volumes have not declined. Earlier the United States Postal Services has increased postal rates by 5.4 percent.

Government expenditures, Sales & consumption, Direct Mail Advertising Svcs, Direct Mail Marketing, Economic policy, Direct-mail advertising, Market size

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