Comcast taps G&M for fall mailing

Article Abstract:

Comcast Cable of Maryland has hired the services of Georges and Murray Direct, a Raleigh, NC-based direct marketing communications agency, to supervise a direct mail campaign in fall 1999 launching of digital TV service in the Baltimore, MD, area. Two separate direct mail creative executions, each one comprised of a self-mailer, will be sent to approximately 35,000 households in Oct 1999.

Direct Mail Advertising, Direct Mailing Services, Georges and Murray Direct

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Novus, A. Eicoff & Co. make plans for Great Entertaining

Article Abstract:

Chicago, IL-based A Eicoff and Co, together with Minneapolis, MN-based list management and direct response media buying service Novus Marketing, is joining forces to improve traffic at San Francisco, CA-based Great Entertaining Inc's new online party-planning site called Greatentertaining.com. The $10-million effort includes online and offline advertising as well as direct response television.

Video Retailing Service, All Other Information Services, Media Buying Agencies, Advertising Sales Services, Home shopping, A. Eicoff and Co., Great Entertaining Inc., Novus Marketing

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