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Construction and materials industries

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Saligent system offers high-yield results

Article Abstract:

Saligent Inc's High-Yield Marketing provides marketers with a standard marketing automation system with additional features. The software, whose first version was launched in the early months of 1999, integrates the features of fulfillment, lead distribution and call center with conventional marketing automation. Functions also include managerial tasks which consist of a planner and a calendar.

Author: Raab, David M.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
Advertising and Related Services, Industrial Advertising, Saligent Inc.

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MarketingCentral aims for mid-market

Article Abstract:

MarketingCentral is targeting midsized marketing departments to provide them with various marketing tools for project management and collaborations, planning, file management and execution of projects. The various services offered by MarketingCentral are discussed.

Author: Raab, David M.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Marketing procedures, Advertising, Marketing Management, Administration of Marketing, Marketing, Marketing industry, Company marketing practices, Small and medium sized companies

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Offermatica offers versatility in multivariate testing

Article Abstract:

The services provided by offermatica.com, the web site for Internet marketers, are discussed. The web site offers multivariate and A/B testing facility.

Author: Raab, David M.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Forecasts, trends, outlooks, Forecasts and trends, Company Web site/Web page, Web sites (World Wide Web), Market trend/market analysis, Web sites, Internet marketing, offermatica.com (Website)

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Subjects list: United States, Services
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