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Construction and materials industries

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OgilvyOne panel taps under-25 trendsetters

Article Abstract:

The Tribe 25 youth panel of the direct marketing agency OgilvyOne Worldwide of New York forecast trends in the emerging youth market. The Tribe 25 provided strategic recommendations on new products for the clients such as AT&T Corporation, Motorola and others.

Author: Khan, Mickey Alam
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Forecasts, trends, outlooks, New York, Forecasts and trends, Market trend/market analysis, OgilvyOne Worldwide

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Startup builds podcast ad network

Article Abstract:

Newly started mobile marketing firm Podbridge is concentrating on podcasts for enhancing its advertising networks. This technology will enable publishers in keeping a check on total advertising views.

Author: Khan, Mickey Alam
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
United States, Usage, Evaluation, Technology application, Internet/Web advertising, Internet advertising, Podcasting

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