Online auctioneer courts SOHO market

Article Abstract:

Onsale Inc., a Menlo Park, CA-based online auctioneer, has rolled out an Internet banner advertising campaign on 25 major sites targeting small-business owners. Despite that the segment only covers 20% of Onsale's database of registered bidders, it accounts for two thirds of the company's revenue. The company believes that its services, such as the ability to store credit card numbers and maximum bids and shipping details, will be particularly attractive to small-business owners. Automatic e-mail notices also help inform small-business owners when products go up for bid. Onsale's business-to-business campaign has been luring about 1.5% click-through rates so far.

Campaign Launched, Onsale Inc.

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Cendant will market to Juno members

Article Abstract:

Cendant of a Parsipanny, NJ, has forged a marketing deal with Juno Online Services L.P., a New York-based free e-mail company, underwhich it will start marketing its online shopping club, NetMarket, and credit history service, PrivacyGuard, to Juno members. The deal also calls for Juno will pitch Cendant's services to Juno's members by e-mail and banner ads. Juno executive vice president Bob Cherines regards the promotional agreement as an expansion of an existing relationship. Juno is set to begin sending test offers to its members on behalf of Cendant in September 1998, and will launch the winners in October 1998.

Alliances, partnerships, Licensing/Sales Agreements, Juno Online Services Inc., Avis Budget Group Inc.

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