Online physicians groups form alliance

Article Abstract:

Physicians' Online Inc. of Tarrytown, NY, the largest Internet community of doctors in the US, has formed an alliance with Berlin-based Health Online Service multimedica (HOS). The alliance is expected to lead to a sharing of ideas between physicians on both sides of the Atlantic and new marketing opportunities. The main point of the partnership is anticipated to come from Physicians' Online's discussion groups. In the discussion, physicians post querries related to medical topics or patient cases and receive responses from online colleagues. Physicians' Online, meanwhile, is considering future opportunities with potential advertisers on the expanded Web site.

Germany, Alliances, partnerships, Licensing/Sales Agreements, Physicians & Surgeons, Offices of Physicians (except Mental Health Specialists), Health Online Service, Physicians' Online Inc.

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Abacus Direct to move into Europe

Article Abstract:

Abacus Direct Corp. of Westminster, CO, will enter the European market with the launching of Abacus Direct Europe, a joint venture with VNU, a publishing and business information company of the Netherlands. Tony White, chairman and CEO of Abacus, said Abacus Direct Europe will be different from other European providers of lifestyle-oriented databases because the company will include behavioral data based on purchasing histories. The new company will initially concentrate on developing a database in the United Kingdom before expanding into France and Germany within the next two or three years.

United Kingdom, Netherlands, Foreign operations, On-Line Information Services, Joint ventures, Database Vendors, Printing & Publishing, Database industry, Verenigde Nederlandse Uitgeversbedrijven B.V., Abacus Direct Corp.

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Dimac merges four units into new agency DMW

Article Abstract:

DMW Worldwide is the new direct marketing agency formed after Dimac Direct merged its offices in St. Louis, MO, and Boston, MA, with Dimac-owned agencies, The McClure Group of Philadelphia and Wilcox & Associates of New York. The new unified agency now boasts of $80 million in revenues, $150 million in capitalized billings, 345 employees and over 200 clients. Its list of clients include Microsoft, Xerox, Blockbuster and Cellular One. The new company intends to focus more on expanding its services in all markets by sharing expertise among the former Dimac Direct offices.

Organizational history, Direct Mail Advertising, Direct Mail Advertising Svcs, DIMAC DIRECT Inc., DMW Worldwide

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