Orkin spot propels company from roaches to riches

Article Abstract:

Customer calls to Orkin Exterminating's call center jumped from 68 in Feb 2000 to 4,309 in Mar 2000 after the company started airing its 'Fake Out' direct response TV spots. The 'Fake Out' ad is a spoof of a laundry detergent commercial, showing a woman folding clean laundry. A cockroach then crawls across the screen, followed by an Orkin exterminator, who kills the bug. TV viewers who call Orkin's 800 number are offered a bimonthly exterminating plan costing $60 per visit.

Pest Control Services, Exterminating and Pest Control Services, Orkin Exterminating Co.

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Mazda: who wants to win an SUV?

Article Abstract:

Mazda of America is giving away a brand-new Tribune sports-utility vehicle (SUV) to visitors of 'Who Wants to Be a Millionaire' site on ABC.com. More than 70% of the 100,000 people who visited the site signed up for the promotion, with 3,000 going over to Mazda's online site to take a look at the SUV. The promotion started on Aug 6, 2000, and will end on Aug 31, 2000. Those who want to join the promotion merely have to log on ABC.com and fill out a short questionnaire including their e-mail, address and name.

Television Broadcasting, Utility Vehicles, Light Truck and Utility Vehicle Manufacturing, TV Networks, Sport utility vehicles, Television networks, Mazda Motor of America Inc.

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