Job site targets medical professionals

Article Abstract:

MiracleWorkers.com, a Web site that acts as a job search engine for current and aspiring healthcare professionals, has launched its first major marketing campaign. The campaign is the first major business-to- consumer, integrated campaign which includes Web, print, direct mail and radio advertising. It offers respondents the opportunity to win a 2000 BMW Z3 convertible while searching for a job.

Online information services, MiracleWorkers.com

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BTB campaign targets mail-order execs

Article Abstract:

Dydacomp has launched a business-to-business direct mail campaign to promote its Mail Order Manager (MOM) version 4.0 to executives across all departments of mail-order companies. The campaign is aimed at the 26,000 mail-order businesses in the US. MOM assists companies in managing tasks such as order entry, contact management, credit card processing, product pricing cotnrol, Web commerce, inventory, warehouse operations, shipping and accounting.

Dydacomp

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Owens Corning targets younger homeowners

Article Abstract:

Owens Corning will start a direct mail campaign in summer 2001 together with 20 of its franchisees. The mail pieces, which will be sent to 400,000 people each month through early fall, will promote the latest version of the company's Basement Finishing System. With the theme 'Owens Corning: We Know Homes,' the firm expects to generate business as well as build brand awareness in homeowners below 30 years old. The campaign aims to re- establish Owens Corning as a knowledge- and technology-based company that can provide both products and solutions.

Other Pressed and Blown Glass and Glassware Manufacturing, Pressed & Blown Glass NEC, Owens Corning

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