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Construction and materials industries

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PGA swings for highest show attendance

Article Abstract:

Professional Golfer's Association has launched personalized postcard and e-mail advertisement campaign to attract larger crowds to its annual trade show PGA Merchandise Show and Convention. The show draws about 43,000 golf retailers and manufacturers annually.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Direct Mail Advertising, Direct Mail Advertising Svcs, Direct Mail Marketing, Direct mail advertising services, Direct-mail advertising, Professional Golfers' Association, PGA Merchandise Show

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Online surveys guide Wrangler ads, products

Article Abstract:

Wrangler Jeans have adopted online advertising and surveys method to target more audience that has helped the company to gain more consumer attention. The advertising strategies of the company are presented.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
APPAREL AND OTHER TEXTILE PRODUCTS, Clothing industry, Textile and clothing industry software, VF Jeanswear L.L.P.

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Subjects list: United States, Usage, Advertising, Internet/Web advertising, Internet advertising
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